BBA Digital Marketing
This program aims at developing overall understanding of Digital Marketing Platforms, mainly web analytics, Social Media Tools, Marketing through Search Engines, Search Engine Optimization, Mobile Marketing and E-mail Marketing etc.
SYLLABUS:
- Fundamental of Digital Marketing
- Affiliate Marketing
- Digital and Social Media Marketing
- Search Engine Optimization
- Content Marketing
- Lead Generation and E-Marketing
- IT Tools for Digital Marketing
CAREER OPPORTUNITIES:
- Digital Business Marketer
- SEO Specialist
- Content Manager
- Account Manager
- Digital Strategist
- Social Media Manager
- Search Engine Marketing Manager